When considering a vacation rental management company, it’s important to know the ins and outs of their advertising methods to ensure your properties get the attention they deserve. Plus, proper and well-executed marketing strategies should produce a significant revenue increase, which means more cash in your pocket. After all, what’s the point in handing over your properties to a management company if there’s no profit in it for you?
At Cabins for YOU, we want you to feel at ease, knowing your vacation rental properties are in the best care with a professional and skilled marketing team that stands out from the rest. With our passionate (and carefully selected) marketers and vacation specialists on your side, consider us devoted ambassadors for your properties. It’s our job to analyze, plan, and execute strategic maneuvers to push your properties to the forefront of the rental game — and we do so with a smile.
Why choose Cabins for YOU over the myriad of property management companies out there? Well, we can think of at least 7 reasons…aka ways we turn your up and coming properties into sought after (and successful) vacation rentals that host guests year-round.
- Dedicated (& Talented) In-house Marketing Team
Comprised of a close-knit crew, our experienced marketing team works like a well-oiled machine, pushing YOUR properties past the brink of success! The CFY marketing team’s mission is to protect and promote our brand, drive revenue by owning property success, and cultivate new and repeat guests — there’s even a huge canvas in their department to remind them of these goals daily. Though it’s hardly necessary because every day they walk through the door or log in, they’re raring to market for YOU!
Our in-house team of marketing professionals is well-versed in everything advertising, from staying on top of trends to being trendsetters. We even monitor property performance and adjust rates to generate maximum revenue year-round. CFY Marketing is constantly looking for ways to outshine competitors, improve site performance, increase social media followers, facilitate positive reviews, strengthen partnerships with local attractions, and inspire bookings daily.
- S(earch) E(ngine) O(ptimization) — Organic Traffic
At Cabins for YOU, we want all eyes on your properties. That means we need to be skilled in Search Engine Optimization to ensure the content pushed for your vacation rentals is easily found. After all, a fantastic yet unseen landing page for your property…means no click-through or online reservations.
Our marketing team is well educated in SEO and stays current on surging changes. We keep our focus on keyword research to target and monitor the most fitting groups and align our written content to rein in organic traffic. In fact, over 1.1 million people come to our site annually through Google, Bing, Yahoo, and other organic search engines alone.
Plus, we bring in a renowned professional from time to time for an outside perspective to help climb the SEO ladder even further. Basically, we know how to play the SEO game — and win.
- Constant UX Research & Website Updates
Listing your vacation rentals on a vacation rental website isn’t enough. The site needs to be user friendly, and CFY is committed to constant user experience research in addition to keeping our website regularly updated. While we want the website to look nice with modern mountain style, our priority is making sure the site is simple and easy to use so potential and repeat guests can find the property that suits their needs and book without a hassle.
Questionnaires are sent out to guests who book online to collect important user insight on our website so we can see where we excel and where we can improve. Our marketing team also employs a professional web developer to ensure the site presents and performs in top condition consistently.
Desktop and mobile are also taken into consideration when updating so visiting the site via computer or phone is effortless. Our thought process: the easier the online research and booking process is for a guest, the more likely they are to stay, return, and recommend.
- Targeted Email Campaigns
One of the ways we reach out to potential guests is through targeted email campaigns. Instead of shooting tons of emails to everyone on our massive and ever-growing email list (100s of 1000s!), we target specific demographics with relevant information to their vacation habits or requests. After all, don’t you hate it when a company spams your inbox with WAY too many emails?
CFY doesn’t just send emails left and right willy-nilly, we do the necessary research to encourage email openings, click-throughs, and bookings. Combining creative and stimulating content with targeted readers, our email campaigns are informative, highlight relevant rental properties, promote the area, and spur on reservations.
- Vacation Specialists
Giving a kind voice to your properties, our vacation specialists are always smiling with enthusiasm to secure bookings. They are motivated with specific goals in mind and trained to know your vacation rentals inside and out (they may have even visited or stayed in your properties for the best insight). With these guys and gals on the phones, consider questions answered (any sort), amenities highlighted, and your vacation rental properties booked!
When potential guests call, they’re greeted with a warm welcome and helpful guidance on things to do in the area, the best restaurants in town, favorite shops, and (most importantly) which vacation rentals fit their wishlist and budget. Our vacation specialists are go-getters, skilled at persuasion, and experts on your properties. Plus, guests appreciate their helpful guidance over the phone, so they don’t even have to lift a finger.
- Social Media
Broadcasting your properties and fostering follower engagement, social media is a superb way to garner even more attention to your vacation rentals. With a combined 1.4 million followers on our Facebook pages (including our sister site Pigeon Forge TN Cabins), your properties have a huge potential guest pool on social media with CFY. And that’s not even counting visitors to our pages or partner posts that draw even more views, likes, and shares our way!
Social posts and ads are carefully planned out with enticing videos, images, and written content to promote our brand, get people dreaming, and grab those click-throughs and calls! Our Pinterest page acquires roughly 334,000 monthly views, and our Instagram game is strong.
Moreover, Marketing adds another voice to promote the area and your property rentals by monitoring the inboxes on Facebook and Instagram daily. CFY is on top of everything social media, constantly researching innovative ways to advertise our vacation rentals as well as engage with (and grow) followers.
- Online Advertising
In today’s day, it’s important to have all your ducks in a row when it comes to online advertising. With CFY, your vacation rental properties are showcased not only on our main website but also on our sister site (Pigeon Forge TN Cabins), Google posts and ads, social media, Spotify, and 30+ area-related websites. Not to mention, we’re always testing and expanding our advertising reach online (and offline).
Taking advantage of our large advertising budget, we currently reach 10+ million eyes annually across our paid advertising. And we increase your property exposure by partnering with local attractions and listing your properties with our channel partners, like VRBO and Airbnb, with our CFY Advantage Plan (ask your owner representative for more details).
The Takeaway — 7 Reasons CFY Should Advertise for YOU!
1 — Our ace in-house marketing team, jam-packed with talent, creativity, and skill
2 — Strategically written content containing researched keywords that tackle SEO
3 — Constant user experience research to keep our website with the times
4 — Targeted email campaigns to pinpoint real-time guest potential and increase bookings
5 — Knowledgable vacation specialists, eager to encourage guests to stay at your properties
6 — Tons of follower engagement + attractive ads on social media
7 — Online advertising across multiple sites, social media platforms, and Google
Questions on Advertising with CFY?
We have answers for YOU — feel free to reach out to one of our owner representatives at 1.800.684.7865 or send us a message online. Chat with you soon!