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The Village|Shopping in the heart of Gatlinburg

On the Parkway in the heart of downtown Gatlinburg, TN is one of the most charming and inviting shopping destinations in the Smoky Mountains. The Village (634 Parkway), made up of 27 unique shops, offers an old-world European village feel among the hustle and bustle of downtown. Set just off the main strip, The Village feels like another world with its brick pavers, lush landscaping, wrought-iron details, flowing fountain, and wooden benches. There are plenty of new things to discover, with charming shops tucked around each corner.

But despite its old-world feel, The Village offers modern brands and gifts for both children and adults. And along with its location next to the famous Pancake Pantry, The Village is home to several eateries and cafes that offer cheese, coffee, ice cream, sandwiches, and snacks. With such a variety of both shopping and dining, you could spend a whole afternoon browsing here!

Shops at The Village

Just minutes from downtown Gatlinburg, TN is the nation’s most visited national park, the Great Smoky Mountains National Park. It boasts 800+ miles of trails ready to be explored. Before you hit the trails, stop in at The Day Hiker to find boots, backpacks, energy-boosting snacks, water bottles, and all the gear you need to make it up Mount LeConte. Life According to Jake is your place for Life is good® gear, and Tervis has tumblers galore. Choose from 6 tumbler sizes, lids and straws, shaker tops, and personalized designs for a great gift for anyone!

For something unique to the area that celebrates the art and culture of the mountains, browse around at The Honey Pot or 1 of 3 Alewine Pottery locations here. From clocks, bread warmers, personalized mugs, cutting boards, and wine glasses to mixing bowls, lamps, flower vases, serving dishes, and decorative pieces, these local pottery shops have an impressive lineup of gifts that truly showcase local artisans.

The Village is also the place for art lovers, with Lamplight Gallery and Thomas Kinkade at The Village. Specializing in both seasoned and up-and-coming artists, Lamplight is 2 stories of beautiful paintings that are framed, matted, and available for delivery! At Thomas Kinkade, find the incredible work of the highly-acclaimed late artist. Almost 120 framed canvases feature his beloved landscapes, city sights, and more.

Ready for a bite to eat? Get your morning jolt at The Donut Friar, which opens at 5 a.m. daily and serves up fresh donuts, pastries, cappuccinos, cinnamon bread, and espressos. Coffee & Company has bagged coffee to take back to your cozy Gatlinburg cabin, and The Cheese Cupboard offers a variety of cheeses, crackers, Swiss and German chocolates, mustards and hot sauces, Kosher dill pickles, snacks, and drinks. Stop in and create a custom cheese and snack platter to take back to the cabin, and then head upstairs to Hofbrauhaus Restaurant for a German pub experience. Their Famous Super Reuben is a local favorite, and they serve up a host of other hot sandwiches for lunch. Finish it all off with a sweet treat from The Village Café & Creamery, where you’ll find 20+ coffee blends, hand-dipped ice cream, spiced apple cider, and old-fashioned malts.

Once you’ve refueled, let the kids do some shopping of their own at Cartoons & Toys. From the classics to new favorites, they have a wide selection of Hello Kitty, John Deere, Care Bears, Thomas the Train, Ty Beanie Babies, Dream Pets, and more. Kids and teens will also love U Name It, where you can personalize almost anything, from duffle bags and barrettes to key rings and blankets. At The Sock Shop, find a massive selection of knee socks, toe socks, and beyond. Kids will love picking out the craziest pair they can find!

At Zi Olive, pick out gourmet olive oils and vinegars for your in-cabin meals, or browse their pastas, wine jellies, and sauces. Pepper Palace has your marinades, wing sauces, and rubs, and The Spice & Tea Exchange offers 60+ blends and rubs, including salts, spices, and herbs. All are great for pairing with the meals you make at the cabin, whether you’re cooking out on the grill or making a holivday meal inside.

And before you head back to your cabin, get some cozy pajamas from Lazy One of Gatlinburg to lounge around in by the fire. Their 100% cotton pajamas just get softer over time, and they have matching accessories like mugs and slippers! Then get an aromatherapy candle (made of 100% pure essential oils) at the Candle Cottage, which will be perfect for a soothing bath in your cabin’s jetted tub. And don’t forget to stop in at Verbena’s Body | Bath | Homev for bath salts, milled soaps, and lotions. You can even create your own custom-scented products!

With such a wide selection of gifts and goods, The Village shops are great for a romantic afternoon strolling alongside your love or a fun day picking up gifts with the whole family. Stop by and browse their unique stores, from the boots and leather goods at The Hayloft and Christian books and music at God’s Corner to the tartans, kilts, and foods at Celtic Heritage.

Love The Village in Gatlinburg, TN? Be sure to check out…

The Old Mill Square
Home to a historic old mill that’s still in operation today, The Old Mill Square can be an all-afternoon affair. Watch the mill at work, sit down for a hearty Southern meal at The Old Mill Restaurant, or do some shopping at Sassafras, The Old Mill Pigeon River Pottery, The Old Mill General Store, or The Old Mill Farmhouse Kitchen. Or get a sweet treat at The Old Mill Creamery or The Old Mill Candy Kitchen.

The Apple Barn Cider Mill & General Store
Pick up muffin and fritter mixes, apple butters and jams, old-fashioned candy, gifts, and specialty foods at The Apple Barn in Sevierville, TN. You can also stop in for fresh fried apple pies and wash them down with ice-cold apple cider!

Mountain Mall
You can’t miss the huge wood-and-stone building along the Parkway that houses a variety of unique shops and candy stores. Aunt Mahalia’s Candies, Oakley Sunglass Shop, Paws & Claws Pet Fashion, and Treadway’s Old Time Portraits are just a few of the stores here.

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